Hersheypark Announces $150 Million Investment to Create Hershey’s Chocolatetown!

Today, I was invited to Hersheypark for their biggest announcement ever! And boy was it a BIG announcement!

Hersheypark announced that the 121-acre amusement park in Hershey, Pa. will be undergoing a  $150 million transformational expansion.

Opening in summer 2020, Hershey’s Chocolatetown is a new region at Hersheypark where guests can eat, play, shop and gather year round as part of the development of 23 acres.

Hershey’s Chocolatetown will feature several marquee elements:

One of the most dramatic changes to Hersheypark will be the new welcome experience and a new front gate. The arrival at Chocolatetown will create a unique sense of place and seamless passageway between Hershey’s Chocolate Worldand Hersheypark.

Hersheypark plans to add its 15th coaster as part of Chocolatetown – its longest, tallest and fastest to date with details coming next summer. The iconic Carrousel, turning 100 next year, will have a new home in Chocolatetown, along with a signature KISSES Fountain and Hershey’s Character experiences.

Hershey’s Chocolatetown will offer more than five locations to eat, drink and gather, including the largest themed restaurant, bar, and patio in Hershey with one-of-a-kind views of Hersheypark. Open year round, this full-service restaurant and bar will feature a second-story patio & bar and offer an innovative menu with hints of chocolate, craft cocktails, and signature desserts.

Other sweet experiences in Chocolatetown will feature an ice cream parlor with personal ice cream-ologists serving up exclusive ice cream creations. A new confectionary scratch kitchen will invite guests to watch the candy makers at work. Other welcome additions to Chocolatetown will be a full-service 2,200-square-foot Starbucks® store, with indoor and outdoor seating areas, and the largest kettle corn location at Hersheypark.

Finally, a new 10,000-square-foot flagship retail experience will feature the largest collection of apparel, personalized souvenirs, and toys exclusive to Hersheypark. In addition, guests will enjoy interactive boutique shopping experiences.

The investment of $150 million dollars into the 23-acre Hershey’s Chocolatetown development represents the largest capital investment and most transformative expansion in Hershey Entertainment & Resorts’ history.

Construction is slated to begin in January 2019 and Hersheypark will remain fully operational during the 2019 season as Chocolatetown comes to life for the summer of 2020.

Learn more about the next chapter of Hersheypark at www.hersheypark.com/chocolatetown. Construction will begin in January 2019 with updates and details shared over the next 18 months via the website and hashtag #HPChocolatetown.

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